|
|
Getting to know you...
The exact name of business (include Inc. or LLC, etc.)
What kind of logo/artwork/photos/visuals/graphics will be included (Is existing branding established?)
Does this publication/site need to conform to a corporate style?
If not, will you need our services for logo design?
Will you use any slogans, mission statements, or taglines?
Phone
Fax
Address
Nature of the business
Who is the target audience/customer?
What is the purpose and intention of the project?
When was your business established?
When is this needed?
What is the budget?
Number of employees (do you want to use the term “we” & “our”)
Office hours or by appointment?
Any demographic concerns?
Any geographical concerns?
Qualifications/certifications/memberships?
Features/advantages over competition?
Prices? Credit cards or other forms of payment accepted
Any biographical sketches or special qualifications
Product highlights
Do you have a printer, or web site host company, or other vendor(s) established already?
Any coupons to be used
Any testimonials to use
What impression do you want your marketing material to convey about your company?
------------------------------------------
Web site customers:
What function will the website serve (electronic presence, schedules, ecommerce...?)
Is functionality/application or look and feel most important in your opinion?
What do you feel is the single most important feature of the site?
What is the range of the targeted visitor? (Age - other?)
What do you want them to take away from the site?
Who is your competition? Do they have a website? If so, what do you think about it?
Are you familiar with any web sites that appeal to you? (please list them)
If so what elements of those sites would you like on your website? WEB SITE NUTS & BOLTS
BASICS:
Do you have a registered domain name?
How many combinations have you registered? (With whom? Do you have usernames? Passwords?)
Is the registration up for renewal at any point in the next 4 months?
Does somebody currently host your site or do you have internal server capabilities? What kind?
If you have an existing site, are there any elements that you would like to carry over into the new site?
Who designed/developed the existing site?
Are you happy with your current hosting company?
Will you want to continue with them once the new web site is developed?
Would you like to review the hosting services that Starlight Design can offer?
What is your estimate on your targeted audience and their ability to use technology?
What is the minimum browser capability that you’d want this site suited for?
Do you anticipate a high volume of aol users?
ADMINISTRATION:
Who will be designated “project manager”?
Is this the final decision maker on all aspects of the web site?
Do you have a technical staff who will be working directly with our developers?
Will all content in its final form be provided for the site? If so, are you the owner of the copyright for these items? If not, do you have permission from the copyright holder, in writing for these elements to be used on the site?
If you are not providing finalized content, will you be looking to Starlight Design for copywriting/editing, procurement of stock or commissioned photography/illustration and any other content?
GRAPHIC DESIGN ELEMENTS:
Does your company have established branding/identity standards in place? (Does it need to conform to corporate style?
Color scheme / style / typeface preferences
What specific elements of the branding need to be incorporated into the website?
Do you have a logo? Established corporate colors? A standards manual?
What message needs to be reinforced through the graphic elements contained on the site?
Do you envision the use of photography of illustration on the site? Do you have a preference?
Would you like to utilize any multimedia features on the site? (animation, product demos, video, audio..?)
Do you feel as though “something” is added to your site by including multimedia features?
What do you think these should add?
Should they be featured at all?
TECHNICAL ISSUES:
Will content be changed on a regular basis? How often? Monthly, daily, weekly?
How do you prefer to maintain the site?
Will content be provided to Starlight Design for formatting and upload, or will a designated internal administrator - with password protected access to the site - upload data?
Are there forms or features on the web site that require users to enter and submit information?
Are there any features that require database admin? (Calendar of events, register login, job listings -- etc.)
Is online commerce a feature of the site?
Is it something that may be considered for the future additions to the site?
Is there any downloadable content that needs to be on the site? Do you need PDF’s for printable pages? Video?
Will these need to be converted by Starlight Design into web ready files?
Do you anticipate heavy traffic to the site?
Would you like to be able to review stats about number of hits, pages most visited, etc.?
“MEAT and POTATOES”
Products and services offered. This step is absolutely crucial. It may take you some time, and you may find you want help with this step, but it is one that cannot be overlooked. Know exactly what you’re selling or communicating. Do you strictly stay with a defined array of services? Do you offer one or more unusual or valuable specialities? Develop your message in no more than 50 to 100 words - -encapsulating what you’re all about and why someone should be interested in your product and services. You’ll say these words over and over as you meet people and present yourself to prospective clients/customers on the phone or in person. The crispness with which you state your business will come across to potential business as confidence and expertise.
|
