The Stages of Desktop Publishing

• Plan Project
  Determine scope (see Our First Meeting)
  Client Intake Form (“Getting to Know You”)
  Determine the timetable
• Create Blueprint
  Take “Getting to Know You” and all client material and create proposal
  Review with client
  Line up vendors if necessary
• Prepare Text
  Can customer supply electronically? Handwritten?
  Does text needs to be written? Refined?
• Produce Graphics and Establish Visual Style
  Original artwork supplied by customer?
  Logos, clip art, graphics, photos, etc. typestyles, color preferences
  Web sites: Establish navigation
• Design Template
  Define dimensions
  Create Master pages and stylesheets, templates
  Produce a prototype, revision cycles
• Lay Out Pages
  Break out text into story files
  Import text and graphics
  Format text in detail
  Print, upload, review, tweak proof
• Successive Proof cycles
  Corrections, fine tuning, verify artwork, links, overlaps, jumps, etc.
  Revision cycles until client okays final proof
• Final “draft”
  Web site: upload to client area for review
  Print design: Laser printer & paste-up or service bureau
• Verify everything on line/Follow up with printer and/or other vendor(s)
  (Web site design) Upload to clients’ domain
  (Print design) Confirm schedule and instructions on artwork and delivery
• Review Job and Archive Project
  Follow up and discuss job with client
  Analyze time and expenses
  Compare template with printed or posted publication